Hyper-local mobile advertising network YOOSE has formed a sales partnership with UK-based premium mobile advertising network Mobsta.
The partnership will allow YOOSE to enter the UK marketing, working alongside Mobsta, which recently launched a new service, MobGeo, and will now use the YOOSE’s platform, which allows clients to analyse branded mobile banners.
John Scorah, co-founder of Mobsta Networks, explained: “The YOOSE platform simply delivers unprecedented hyper-local reach. In terms of monthly ad requests that can be qualified at a hyper-local level, the MobGeo service will be able to tap hundreds of millions in the UK alone – the opportunity we can extend to brands and agencies running nationwide campaigns with hyper-local relevance is just phenomenal.”
Christian Geissendoerfer, CEO for YOOSE, added: “We’re very pleased to extend our presence to the UK via the Mobsta sales partnership. Mobsta’s clients feature some of the most creatively innovative brands in the UK and it’s incredibly exciting to see how they will interpret their brand values with location-based mobile advertising and run highly imaginative and compelling campaigns to a receptive British consumer base. As our technology is scalable on a global basis we can anticipate that with time, some MNC’s will make the leap to pan-European hyper-local campaigns and even global hyper-local campaigns.”