22 March 2012 - 1:33pm | posted by | 0 comments

YOOSE forms sales partnership with Mobsta to utilise MobGeo platform

YOOSE forms sales partnership with Mobsta to utilise MobGeo platformYOOSE forms sales partnership with Mobsta to utilise MobGeo platform

Hyper-local mobile advertising network YOOSE has formed a sales partnership with UK-based premium mobile advertising network Mobsta.

The partnership will allow YOOSE to enter the UK marketing, working alongside Mobsta, which recently launched a new service, MobGeo, and will now use the YOOSE’s platform, which allows clients to analyse branded mobile banners.

John Scorah, co-founder of Mobsta Networks, explained: “The YOOSE platform simply delivers unprecedented hyper-local reach. In terms of monthly ad requests that can be qualified at a hyper-local level, the MobGeo service will be able to tap hundreds of millions in the UK alone – the opportunity we can extend to brands and agencies running nationwide campaigns with hyper-local relevance is just phenomenal.”

Christian Geissendoerfer, CEO for YOOSE, added: “We’re very pleased to extend our presence to the UK via the Mobsta sales partnership. Mobsta’s clients feature some of the most creatively innovative brands in the UK and it’s incredibly exciting to see how they will interpret their brand values with location-based mobile advertising and run highly imaginative and compelling campaigns to a receptive British consumer base. As our technology is scalable on a global basis we can anticipate that with time, some MNC’s will make the leap to pan-European hyper-local campaigns and even global hyper-local campaigns.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...