The Diageo Marketing Brilliance Awards have recognised activity for its brands Johnnie Walker, Guinness and Captain Morgan.
Winners at this year’s ceremony, held at the Langham Hotel in London, included communications agency Bloom which won the Best Innovation Agency award for its activity for Johnnie Walker Double Black.
Other UK agencies picking up trophies on the night were LOVE for the Johnnie Walker House and Design Bridge for its packaging design for Mahiki Coconut Rum packs.
The campaign, which the agency has been working on since late 2008, included the creation of an identity packaging and launch campaign, with in-store activity, full POS and merchandising.
The full list of winners can be viewed below:
Category: Responsible Drinking Campaign
Winning agency: Taylor PR, USA
Campaign: Captain Morgan ‘First Mate Fund and One Million Pose Programme’ - North America (USA)
Category: Promotions & Events
Winning agency partner: Isobar, Ireland and DDB, UK
Campaign: Budweiser ‘Budweiser Ice Cold Index’ – Ireland (Europe)
Category: Design & Gifting
Winning agency: Design Bridge, UK
Campaign: Mahiki Coconut Rum ‘Pack(s) Design of Mahiki Coconut Rum’ – GB (Europe)
Winning agency: King James, South Africa
Campaign: ‘Johnnie Walker, Haile TVC’ – South Africa (Africa)
Winning agencies: BBH, China. Ogilvy One, China. Ogilvy PR, China
Campaign: ‘Johnnie Walker, YULU campaign’ – China (Asia Pacific)
Winning agency: TBA Plc, UK
Campaign: ‘Guinness, The Match’ – Nigeria (Africa)
Winning agency: Mindshare, Mexico
Campaign: Johnnie Walker ‘Caminando Con Gigantes’ - Mexico (LAC)
Winning agency: Bloom, UK
Campaign: Johnnie Walker ‘Double Black’ – London (Global Travel)
Winning agency: Blue Flame, USA. Raison Pure, USA
Campaign: Ciroc Flavours Launch – North America (USA)
Category: Synergy 360º
Winning agency partner: Praekelt, South Africa
Campaign: Guinness “VIP” – Nigeria (Africa)
Category: Special Marketing Leadership Award
Winning agency partners: LOVE, Manchester. Asylum, Singapore. Possible Worldwide, Shanghai
Campaign: Johnnie Walker House, Shanghai – China (Asia Pacific)