22 March 2012 - 8:59am | posted by | 0 comments

The Guardian releases beta TV app in the US

The Guardian releases beta TV app in the USThe Guardian releases beta TV app in the US

The Guardian has released a Beta version of its television app on Google TV in the US.

The app offers the latest videos, headlines and photo galleries, broadcast on a TV, as the publication continues its drive to open up access to journalism through digital channels.

Developed in-house by the Guardian, the process has been led by programme Dan Catt, alongside product manager Sharath Bulusu and its design team.

“We've focused on Google TV for now, because Chrome allows us to build an app quickly. In theory, this means we can create and release new versions of the app as often as we want, avoiding the lengthy approval processes required by some other connected TV platforms. We'll experiment in real time with the content on offer and the user interface, tweaking both as we go,” explained The Guardian.

It is expected that once the design is established and can be replicated across further platforms, the title will focus at rolling out the app in the UK.

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