22 March 2012 - 5:13pm | posted by | 1 comment

Chewits appoints Cirkle to handle consumer PR

Chewits appoints Cirkle to handle consumer PRChewits appoints Cirkle to handle consumer PR

Chewits has appointed Cirkle to handle consumer PR for the company, following on from the B2B service it already provides.

Cirkle won the project with its suggestion of nostalgia for the brand, with the aim of parents reminiscing and introducing the brand to their children.

Caroline Kinsey Cirkle chairman, said: “We are delighted to have extended our remit with Chewits to include consumer on the back of our successful B2B work. The team is looking forward to getting mums and dads back on board and fully engaged with Chewits.”

Hollie Roberts, UK consumer marketing manager at Chewit manufacturer, Leaf Confectionery, said: “This is an exciting year for the brand and an opportunity to re-connect with parents. The on-trend nostalgic route Cirkle proposed is one we believe will really resonate.”

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Comments

29 Mar 2012 - 10:33
sweet76983's picture
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comments

In consumer PR, the nostalgic route seems to be very on-trend. It can literally be seen everywhere, from campaign ideas in the classroom to the reformation of popular 90's bands (reports that S Club 7 are set to reunite this summer). Although Nostalgia can sometimes lack innovation, it allows people to look back fondly. I think that Cirkle’s strategic approach will guarantee success for Chewits. They are aiming to target mums and dads (who most definitely have the purchasing power in my household). If they were to target the children themselves, the nostalgia approach simply wouldn’t work as they have not got those fond memories to look back on. Take a look at my blog for further discussion; http://puseyonpr.blogspot.co.uk/

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