Chewits has appointed Cirkle to handle consumer PR for the company, following on from the B2B service it already provides.
Cirkle won the project with its suggestion of nostalgia for the brand, with the aim of parents reminiscing and introducing the brand to their children.
Caroline Kinsey Cirkle chairman, said: “We are delighted to have extended our remit with Chewits to include consumer on the back of our successful B2B work. The team is looking forward to getting mums and dads back on board and fully engaged with Chewits.”
Hollie Roberts, UK consumer marketing manager at Chewit manufacturer, Leaf Confectionery, said: “This is an exciting year for the brand and an opportunity to re-connect with parents. The on-trend nostalgic route Cirkle proposed is one we believe will really resonate.”