22 March 2012 - 4:11pm | posted by | 4 comments

‘Cheat on your girlfriend, not on your workout’ ad by Reebok pulled

‘Cheat on your girlfriend, not on your workout’ ad by Reebok pulled‘Cheat on your girlfriend, not on your workout’ ad by Reebok pulled

A German ad for Reebok which ran at local gym partners has been pulled for featuring the strapline ‘Cheat on your girlfriend, not on your workout’.

The ad was quickly circulated on social media, before it was pulled by Reebok.

Dan Sarro, a spokesperson for Reebok, said: “The signs were removed as soon as we were made aware of them. I can assure you that Reebok does not condone this message or cheating in any way. We apologize for the offensive nature of these materials, and are disappointed that they appeared at all.”

Comments

23 Mar 2012 - 10:57
stuart_gilmour's picture

We really are becoming the 'New Victorians' - take a pill Reebok

0
0
dab
23 Mar 2012 - 11:33
dab's picture

I think they were right to pull it. What a ridiculous selling point. And no, it's not becasue I have been cheated on and feel some harsh emotion when reading it.

0
0
23 Mar 2012 - 11:49
stuart_gilmour's picture

It's a proposition - not a selling point. Anyway I don't care about it that much - my point is that we're becoming too puritanical (in my view)

0
0
dab
23 Mar 2012 - 12:32
dab's picture

They're not proposing it, they are telling the audience to do something. It's an imperative statement.

What I meant is, there must be a better way to sell Reebok.

Yes, I agree we are becoming too safe but sometimes adverts are not cool. And this is one of them.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...