WPP CEO Sir Martin Sorrell describes George Osborne's budget as 'inventive'

WPP chief executive Sir Martin Sorrell has welcomed today’s budget from chancellor George Osborne, describing it as ‘inventive’.

Speaking to The Drum, Sorrell described his overall reaction to the announcements made by Osborne as being ‘neutral to positive’.

He also highlighted corporation tax reductions, small business loans, the development of infrastructure, education and investment into the TV and film sector as being “helpful”, however he said that the reduction in 50p tax for those earning the largest wages was “good but politically puzzling.”

On his thoughts on Osborne’s budget, Sorrell surmised; “Given little wiggle room, the budget was inventive.”

Read other reactions to today’s budget, including comments from Creative England, Oddbins, the Scottish Government’s culture secretary Fiona Hyslop and Aardman Animations.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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