CoorDown and Saatchi & Saatchi have launched a joint campaign to better integrate people with Down Syndrome into society.
The partnership marks UN World Down Syndrome Day which takes place today, March 21, and takes the form of a series of alternate versions of well known national and global campaigns featuring actors with Down Syndrome.
Giuseppe Caiazza, Chief Executive Officer, Saatchi & Saatchi Italy, said: “We are very proud of this initiative because it's going very much beyond what regular non-profit campaigns do. It involved a great number of people, Companies, associations and that gave power and deepened its meaning.
“It has to be stressed that CoorDown immediately understood the innovativeness and uniqueness of this approach, and recognized its power to catch the public opinion in favour of this cause. Finally, I would like to thank all our colleagues that passionately worked on this idea. They managed to involve our Clients, that all replied enthusiastically. It's because of them that this idea became true."