21 March 2012 - 11:18am | posted by | 0 comments

Cider brand Thatchers unveils new labels and trade ad campaign

New print ad from ThatchersNew print ad from Thatchers
Cider brand Thatchers unveils new labels and trade ad campaign

Somerset cider maker Thatchers has launched a trade campaign to promote the new labels on its premium heritage 2011 Vintage Cider, Rosé and single variety Katy cider brands.

The print ads and labels were designed by Bray Leino, whose aim was to "reflect the quality, provenance and family heritage Thatchers applies to its range".

The ads will run throughout March, April and May and feature imagery from Myrtle Farm and the family photo album, including a picture of founder William Thatcher.

The ‘People Who Care About Cider’ television commercial will also be on screen from early April.

Martin Thatcher, managing director of Thatchers, said: "We asked Bray Leino to create a fresh approach to our trade and on-shelf marketing and we think our customers will like the results.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...