Holiday Inn has launched a new £5m campaign to promote itself as the official hotel provider to the London 2012 Olympic and Paralympic Games.
The integrated campaign has been created by McCann Manchester. It includes a 30 second TV ad featuring four times BMX World Champion and London 2012 medal hopeful Shanaze Reade making herself feel at home in a Holiday Inn hotel.
The TV ad is now on air and it will also be shown in cinemas between 22 March to 12 April. It will be backed by radio ads and outdoor activity.
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who is narrating the advert. Recognise the voice, but dont know who it is. It is driving me mad
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Me too and cannot find answer online @bfent15634
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Don't go mad! It is Ben Daniels the actor.
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@Alexe20029 It is indeed Ben Daniels. The guy from Cutting It on BBC 1 and UK Law & Order. Good call!
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Ben Daniels @bfent15634
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Is it Matthew McFadyen?
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