Friends Reunited owner Brightsolid has signed a deal with the Press Association and Francis Firth to provide access to over 10m “memories” on a new look site.
Showcasing images, events and places from the past the new website will afford brands the opportunity to store and showcase their own heritage in the form of embedded video, music players and catalogue viewers.
The evolved proposition advances the Friends Reunited proposition of finding old school friends by showing people “Remember when…?” moments by encouraging members to find and share memories.
This will be facilitated by a ‘keep’ function which allows users to save and share items of interest and “family boxes” for small groups to share private memories.
Ian Maude, Head of Internet at Enders Analysis, comments: "The relaunch of Friends Reunited represents the first serious attempt to do something different to Facebook – it's not just another social network, but rather a digital scrapbook aimed specifically at UK internet users. Chris and his team could be onto something…"
The test site will go live on March 27.