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The Drum 16 March 2012: Subscribers can download a PDF of the latest issue here

Subscribers: download your copy of the latest issue of The Drum for free here.

Social Notworking?
In the latest issue The Drum takes a look at how social media integrates with traditional marketing and offers ten tips for social engagement from the industry. Are people getting sick of social? Is there an element of risk? To find out more read this special feature

Generic brand names
How do some brands end up synonymous with their product fields, and what legal recourse is there for brands looking to avoid this?

Interview with Polydor
The Drum catches up with Polydor senior digital campaign manager Aaron Bogucki to discuss the impact of social media and digital developments on the music industry

Knowledge Bank – Most exciting time ever for search marketers
Andy Heaps, Operations Director at Epiphany shares his views on Search Marketing

Knowledge Bank – Brands should take swift advantage of Google+
Pete Goold, founder and managing director at Punch Communications, takes a look at the commercial benefits of Google+

Knowledge Bank – MMA: The next big thing for brands
Marcus Foley, managing partner at Tommy, asks how long it will take for mainstream bands jump on the Mixed Martial Arts bandwagon

Out and About: Podge Lunch
The latest Digital Podge lunch, Stodge Podge, took place in Manchester’s Harvey Nichols recently. The Drum takes a look at a few snaps from the day

The Works - The latest creative campaigns
In this issue we look at some of the latest creative work, including:

  • Silk Pearce’s visual identity for Norfolk & Norwich Festival
  • Branding and packaging for wholemeal pizza range Whole Creations, developed by Dirty Design
  • Absolut Vodka’s launch of Absolut Elyx
  • Graphical House website for Turner nominated artist Nathan Coley
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