Video: Marketers from Wrigley, Mercedes-Benz & Virgin Atlantic discuss importance of social media

Why is social media so important to business? That's the question we put to a host of top marketers at The Drum Marketing Awards judging day.

The Drum Marketing Awards judging panel, which this year includes representatives of Virgin Atlantic, Wrigley and Mercedes-Benz, met earlier this month to decide on this year's finalists.

The winners will be announced at the Emirates Stadium on Wednesday May 9th. For more information and details on tickets visit

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff