Mahmood Choudhury is offering companies a different forum for advertising – buying his ‘eyes’.
Choudhury will wear contact lenses featuring the company’s logo or symbol, with the advertiser able to choose where the logo will appear: the pupil, iris, sclera, on one eye or both eyes.
He said: “It’s actually simple. Companies will pay to have a small logo of their brand placed directly onto a contact lens. I’ll then wear this for a minimum of seven days – thus advertising their brand in a totally unique and eye catching way.
“The plan is to offer a minimum of one week’s advertising space to anyone who is interested. I’ve set up a website that makes it simple to do.
“Since this is a very specific and customised service, duration from submitting a logo via the website to me finally putting on the finished contact lens can take anywhere from a few days to around four weeks. This depends on complexity of logo transfer onto the lens, where it is required on the eyes as well as any required time for edits or changes to make it fit better.”
Prices start at £1,000 a day for the service, with interested parties able to bid on eBay or buy through his website.
What do you think? How does this compare to the Buy My Face platform by Ed Moyse and Ross Harper?