19 March 2012 - 7:57am | posted by | 0 comments

Channel 4 wins TV rights for Grand National, Derby and Royal Ascot

Channel 4 wins TV rights for Grand National, Derby and Royal AscotChannel 4 wins TV rights for Grand National, Derby and Royal Ascot

Channel 4 has negotiated a four-year deal to broadcast the Grand National, Derby and Royal Ascot from 2013 - making it the exclusive broadcaster of British racing on terrestrial television.

The BBC put in as "competitive a bid as possible" to maintain the rights but lost out .

Jamie Aitchison, Channel 4 sports editor, said: "This is an opportunity for us to work together to grow the sport, painting the full picture of both the flat and jumps seasons to attract new viewers whilst rewarding those loyal viewers we value so highly."

The BBC’s director of sport, Barbara Slater, said: "The BBC are proud of their long heritage of broadcasting horse racing and put in as competitive a bid as possible in the current climate.

“Our coverage this year will mark the end of a partnership covering some of the key events of British racing that extends over 50 years.

"We are of course disappointed that we have lost the rights, but we are pleased that all the races in the contract remain free to air."

This year's Grand National on April 14, together with the Derby and Royal Ascot in June will be screened on the BBC.

Radio rights for racing remain the subject of continuing negotiations.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Drum DREAM Awards

02/06/2015
Not only do brands need big ideas, they need big ideas that...

The Future Factory: Winning New Business Via Email

02/06/2015
The Future Factory, new business generating agency based in...

Solid-as-a-rock strategy for County Stone Granite

01/06/2015
County Stone Granite is an established family business with...

Avalon's Spirit Collection launch for Hailstones Glass Jewels

01/06/2015
How do you launch a new jewellery collection? Based on the...