19 March 2012 - 7:57am | posted by | 0 comments

Channel 4 wins TV rights for Grand National, Derby and Royal Ascot

Channel 4 wins TV rights for Grand National, Derby and Royal AscotChannel 4 wins TV rights for Grand National, Derby and Royal Ascot

Channel 4 has negotiated a four-year deal to broadcast the Grand National, Derby and Royal Ascot from 2013 - making it the exclusive broadcaster of British racing on terrestrial television.

The BBC put in as "competitive a bid as possible" to maintain the rights but lost out .

Jamie Aitchison, Channel 4 sports editor, said: "This is an opportunity for us to work together to grow the sport, painting the full picture of both the flat and jumps seasons to attract new viewers whilst rewarding those loyal viewers we value so highly."

The BBC’s director of sport, Barbara Slater, said: "The BBC are proud of their long heritage of broadcasting horse racing and put in as competitive a bid as possible in the current climate.

“Our coverage this year will mark the end of a partnership covering some of the key events of British racing that extends over 50 years.

"We are of course disappointed that we have lost the rights, but we are pleased that all the races in the contract remain free to air."

This year's Grand National on April 14, together with the Derby and Royal Ascot in June will be screened on the BBC.

Radio rights for racing remain the subject of continuing negotiations.

Don't miss out... Get your Media news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...