19 March 2012 - 1:44pm | posted by | 0 comments

Asda appoints Stephen Smith as chief marketing officer

Asda appoints Stephen Smith as chief marketing officerAsda appoints Stephen Smith as chief marketing officer

Asda has today announced that it has appointed Stephen Smith as its new chief marketing officer.

Set to join in May, Smith replaces Rick Bendel, who has taken a worldwide marketing role at Walmart.

Currently chief marketing officer for Walmart in China, Smith has previously spent ten years working in marketing and merchandising roles in grocery retail with Delhaize Group in North America and Belgium.

Andy Clarke, Asda president and CEO, said: “I was delighted that Steve joined Walmart last year and will now bring his retail marketing pedigree to the UK. I’m been an admirer of Steve’s work at overseas Delhaize retail brands such as Sweetbay, Hannaford and Delhaize Le Lion, for many years and I’m certain he’ll be a valuable addition to the Asda executive team.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...