Polar hires brand Rapport and 383 Project as creative global partners
Sports heart rate monitoring company Polar has appointed brand Rapport and 383 Project as its digital and creative global partner agency. Polar, which produced a range of training devices for athletes, has 18 subsidiary territories, with a network supplying over 35,000 retail outlets across 80 countries, 383 Projects website claims. 383 Project will work alongside band Rapport, with the responsibility for brand development and the creation of all global marketing material for a number of product launches, in-store POS and seasonal campaigns. Other work will include the development of Polar’s website design, digital strategy and social media activation.