Heathrow unveils Easter getaway ad campaign with masius
Heathrow is set to roll out an Easter getaway ad campaign, developed by masius, on Monday 19 March, designed to raise awareness of the family friendly services and facilities offered by the airport. Featuring the tagline "Everyone gets a smoother take-off at Heathrow", the campaign promotes the new family friendly features, such as pre-flight play areas, dedicated family lanes at security and a reserve & collect service for formula milk. Running until 8 April, the campaign will be supported across a variety of media channels, appearing on London Underground, print media, online and radio. Nick Adderley, marketing and insight director at Heathrow, said: "Easter is a busy time for families, and none more so than this year with many people taking advantage of the two public holiday days to take a long earned break. We have done a lot of work to make every journey better for families, as we understand that they can have unique requirements compared to other passengers. "In the past we have introduced initiatives including pre-flight play areas and family friendly security lanes which have proved hugely popular. It's important that we communicate these services to passengers to ensure they have a positive experience at Heathrow and feel ready for their onward journeys."