First Aid Beauty and TheHealthcounter.com appoint Nobull
Nobull has announced that it has been appointed by both First Aid Beauty and TheHealthcounter.com. First Aid Beauty has asked the agency to handle its PR, while its social media team, Sociabull, will also launch new social media channels and run a blogger outreach programme. Anne-marie Payne, Nobull director, said: "This is an exciting opportunity and a campaign we are delighted to be involved with. We look forward to using our integrated approach, combining editorial and social media, which is ideal for a forward-thinking brand like FAB." TheHealthcounter.com asked Nobull to handle the PR around its UK launch, and will also develop a social media presence for consumers.