16 March 2012 - 8:37am | posted by | 0 comments

Eros International launches beta version of online entertainment service

Eros International launches beta version of online entertainment serviceEros International launches beta version of online entertainment

Indian film entertainment company Eros International has announced the launch of a new online entertainment service.

The beta-launch of ‘Eros Now’ will aim to provide access to the company’s film library of Bolywood movies, as well as music videos, audio tracks and original programming.

Both a premium and standard service will be offered through its subscription, with all movies offers through ‘Eros Now Premium’. All other content will be free to access, and will be subsidised through advertising.

Ricky Ghai, CEO Eros Digital said, "We believe we are on the threshold of a digital transformation and our significant digitised content library enables us to deliver optimum customer experiences across media spaces. Eros Now's mission is to develop a service that engages a new digital generation of South Asian's globally - when, where and how they want. We aspire to be the leading South Asian digital brand of choice for consumers, advertisers and global media partners".

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...