Indian film entertainment company Eros International has announced the launch of a new online entertainment service.
The beta-launch of ‘Eros Now’ will aim to provide access to the company’s film library of Bolywood movies, as well as music videos, audio tracks and original programming.
Both a premium and standard service will be offered through its subscription, with all movies offers through ‘Eros Now Premium’. All other content will be free to access, and will be subsidised through advertising.
Ricky Ghai, CEO Eros Digital said, "We believe we are on the threshold of a digital transformation and our significant digitised content library enables us to deliver optimum customer experiences across media spaces. Eros Now's mission is to develop a service that engages a new digital generation of South Asian's globally - when, where and how they want. We aspire to be the leading South Asian digital brand of choice for consumers, advertisers and global media partners".