The Design Council is set to hold a road show event in Southampton next Wednesday to encourage businesses across the South to use design in order to improve sales, protect jobs and compete in the current economic climate.
The national road show aims to demonstrate the value of design and persuade businesses to apply for subsidised programmes which will show them how to use design effectively.
Ellie Runcie, director of design innovation services at the Design Council, said:“It’s a challenging time for businesses, but now is the right time to invest in identifying new ways to grow. Designing Demand has helped hundreds of businesses around the country to realise the power of design and how to use it to diversify their products and services, strengthen their position in existing markets and open up new markets.
“We’ve seen many business owners go from design-sceptics to total enthusiasts through this programme, and we want to see that transformation across the region.”
The event on Wednesday 21 March is taking place at The Royal Southampton Yacht Club from 8.45am.