16 March 2012 - 5:09pm | posted by | 0 comments

The Co-operative Group appoints brand director

The Co-operative Group appoints brand directorThe Co-operative Group appoints brand director

The Co-operative Group has appointed David Magliano, who worked on London’s 2012 Olympic bid, as its new brand director.

Magliano will have responsibility for all developmental aspects of the brand and its communication across the business, as well as digital media, social media and sponsorship.

He said: “I’ve been presented with a fantastic opportunity to shape and communicate the Co-operative brand across a range of businesses to a multitude of audiences, each with their own needs and expectations. I look forward to ensuring that this distinctive brand realises its full potential across all communication channels.”

Gill Barr, the group’s director of marketing, added: “David is a high calibre, proven marketeer and his appointment underlines the importance we are attaching to the further development of our brand within the UK. These are exciting times for The Co-operative in terms of maintaining the momentum we’ve seen in recent years and delivering plans which are anchored around meeting customers’ needs. David will play a key role in this and we are delighted that he is joining us.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...