The Ampersand Hotel in South Kensington is set to launch in July, after it was renamed and branded by Goosebumps.
In a two year project, Goosebumps used a design aesthetic inspired by the surrounding South Kensington area, with the “ampersand” icon dotted around the hotel, with the mini bar shelves for soft and alcoholic drinks will be labelled “saints & sinners”, and the umbrellas featuring a “raining cats & dogs” pairing.
Ben Kingsmill, managing partner at Goosebumps, said: “It has been an honour to work on such a beautiful and historic hotel, reinvigorating it with a vibrant new image from the naming of the hotel to the atoms of delight for guests to discover in their rooms. We played with the theme of pairs and contrasting palettes to create a comforting as well as an inspiring experience for each and every guest at what will no doubt be the most exciting new hotel in town.”
Anton Fedun, managing director at Ampersand Hotel, added: “We are delighted with the hotel rebrand – Goosebumps’ creative work captures the essence of what Ampersand is about, from the welcoming colours and the simplicity of the logo to the ingenuous use of pairings throughout the hotel.”