16 March 2012 - 9:13am | posted by | 0 comments

The Ampersand Hotel set to relaunch following branding by Goosebumps

The Ampersand Hotel set to relaunch following branding by GoosebumpsThe Ampersand Hotel set to relaunch following branding by Goosebumps

The Ampersand Hotel in South Kensington is set to launch in July, after it was renamed and branded by Goosebumps.

In a two year project, Goosebumps used a design aesthetic inspired by the surrounding South Kensington area, with the “ampersand” icon dotted around the hotel, with the mini bar shelves for soft and alcoholic drinks will be labelled “saints & sinners”, and the umbrellas featuring a “raining cats & dogs” pairing.

Ben Kingsmill, managing partner at Goosebumps, said: “It has been an honour to work on such a beautiful and historic hotel, reinvigorating it with a vibrant new image from the naming of the hotel to the atoms of delight for guests to discover in their rooms. We played with the theme of pairs and contrasting palettes to create a comforting as well as an inspiring experience for each and every guest at what will no doubt be the most exciting new hotel in town.”

Anton Fedun, managing director at Ampersand Hotel, added: “We are delighted with the hotel rebrand – Goosebumps’ creative work captures the essence of what Ampersand is about, from the welcoming colours and the simplicity of the logo to the ingenuous use of pairings throughout the hotel.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...

Wigmore Hall

19/05/2015
BRIEF Having worked with Wigmore Hall in the past, we were...

172% increase in non-brand profit year-on-year for Virgin Holidays

19/05/2015
Virgin Holidays is the largest transatlantic tour operator...