16 March 2012 - 5:00pm | posted by | 0 comments

$54m. worth of new smoking horror ads . . . and they do work

The best horror films you're every likely to see are the anti-smoking ads. Even better , unlike the Hammer horror movies of years gone by, they are all true.

Now the US Government is making a renewed push, starting with a new $54 million campaign from the Centers for Disease Control, to spotlight the dire health effects of tobacco products.

The campaign is called "Tips From Former Smokers," but "don't let the rather plain name fool you, " says Ad Age.

" The ads are straight-up horrifying, with amputations, stomata, and other cigarette-caused bodily destruction showcased."

Despite the high cost, Health and Human Services Secretary Kathleen Sebelius, said the campaign was expected to save well over $100 million in health-related costs.

Perhaps the most dramatic of the ads , created by Arnold of Boston, depicts the morning routine of a 51-year-old woman named Terrie.

The throat cancer survivor's rituals include putting in her teeth, donning a wig, and installing an electrolarynx that gives her a harsh, synthetic voice she uses to utter: "Now you're ready for the day."

Another ad features ex-smokers with laryngeal implants offering tips: "Don't use spray paint." "Crouch, don't bend over. You don't want to lose the food in your stomach." "Don't face the showerhead."

The viewer isn't sure whether to laugh or cry, says AdAge.

Do these kinds of shock ads work?

CDC Director Tom Frieden believes so, based on his experience of a smoke-shock campaign in New York.

They tested the ads for a year, monitoring the impact.

"Wherever we showed the ads the most, people stopped smoking in the greatest numbers. It was a dose-response relationship,"said Friedman.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...