Peak FM and talkSPORT team with Johnstone’s Paint for football final

Peak FM and talkSPORT has teamed with paint manufacturer Johnstone’s to promote and broadcast the commentary of the Johnstone’s Paint Trophy final, in a deal handled by Alchemy Media.

Chesterfield station Peak FM will broadcast commentary of the final between Chesterfield FC and Swindon Town on Sunday 25 March at Wembley Stadium, with a giveaway for a pair of tickets every day taking place from Monday.

Gina Laycock, marketing manager of Johnstone’s Decorating Centres, said: “We’re really pleased to work with talkSPORT and Peak FM as it gives us a real opportunity to reach both national and local customers, and we feel that the audience is a perfect fit for our brand.”

talkSPORT will give away £500 cash and £500 in Johnstone’s Decorating Centre vouchers every day from Monday 19 until Friday 23, with the winners entered into a draw to win 2 VIP tickets to the Johnstone’s Paint Trophy final.

Julian Carter, commercial director for UTV Media (GB)/talkSPORT Regional, said: “This is the first media deal that’s been brokered for talkSPORT with local ILR up-weight, and is a brilliant example of cross-media effectiveness. Johnstone’s have been great to work with and they fit very well with our listeners.”

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