15 March 2012 - 1:54pm | posted by | 0 comments

Peak FM and talkSPORT team with Johnstone’s Paint for football final

Peak FM and talkSPORT team with Johnstone’s Paint for football finalPeak FM and talkSPORT team with Johnstone’s Paint for football final

Peak FM and talkSPORT has teamed with paint manufacturer Johnstone’s to promote and broadcast the commentary of the Johnstone’s Paint Trophy final, in a deal handled by Alchemy Media.

Chesterfield station Peak FM will broadcast commentary of the final between Chesterfield FC and Swindon Town on Sunday 25 March at Wembley Stadium, with a giveaway for a pair of tickets every day taking place from Monday.

Gina Laycock, marketing manager of Johnstone’s Decorating Centres, said: “We’re really pleased to work with talkSPORT and Peak FM as it gives us a real opportunity to reach both national and local customers, and we feel that the audience is a perfect fit for our brand.”

talkSPORT will give away £500 cash and £500 in Johnstone’s Decorating Centre vouchers every day from Monday 19 until Friday 23, with the winners entered into a draw to win 2 VIP tickets to the Johnstone’s Paint Trophy final.

Julian Carter, commercial director for UTV Media (GB)/talkSPORT Regional, said: “This is the first media deal that’s been brokered for talkSPORT with local ILR up-weight, and is a brilliant example of cross-media effectiveness. Johnstone’s have been great to work with and they fit very well with our listeners.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Responsive Website for B2B publisher Incisive Media

28/01/2015
How do you bring a major B2B publishing firm’s website into...

The Launch of the New Generation Hyundai i20

28/01/2015
The start of 2015 marked the launch of the New Generation...

Generating Coverage is Plain Sailing for Cruise Nation

27/01/2015
The Rooster team has continued to generate high levels of...

Dave and XFM

27/01/2015
Challenge Promote Dave owned content by extending the reach...

RSA – Accident & Health travel app development

23/01/2015
The app is used by RSA business travel customers and is...