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Maldives Marketing and PR Corporation appoints Rooster to raise destination profile

Maldives Marketing and PR Corporation has appointed travel PR agency Rooster to promote the holiday destination across the UK.

The agency has been asked to promote the image of the country and increase the number of visitors from the UK.

Mohamed Adam, acting MD at Maldives Marketing and PR Corporation, said: "After a highly competitive pitch, Rooster was a clear choice to take on the Maldives' representation across the UK, one of our most important markets.

"The political instability faced in the Maldives at the moment is marring the image of this booming holiday destination and the reality is that the exclusivity of the majority of the islands means that the peaceful paradise people expect from the Maldives is entirely unaffected."

Staff Writer

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