The "Kony2012" video drawing attention to crimes against children in East Africa has now reached well over 112 million total views since it was released nine days ago, 95 million views in the last week alone.
No traditional ad for a brand, cause or political campaign has come close to that since the US magazine AdAge began the Viral Video chart more than three years ago. The only brand close is Old Spice, which had 95.6 million views- but it took them a year to do it.
According to Visible Measures, the 30-minute documentary-style video seeking support for the arrest of Joseph Kony, reached 100 milion views faster than any video it has ever tracked.
Scottish singer Susan Boyle who wowed judges on Britain's Got Talent, came closest - but took nine days to reach the same mark.
Invisible Children, the nonprofit that created the Kony campaign, has over 750 clips on the web that are contributing to its viewership numbers. But there has been massive controversy. The video focuses on what Joseph Kony and his Lord's Resistance Army have done in Uganda - but the group hasn't been active in that country for years.