How do some brands end up synonymous with their product fields, and what legal recourse is there for brands looking to avoid this?
Image credit: Frank Douwes
In the latest issue The Drum takes a look at how social media integrates with traditional marketing and offers ten tips for social engagement from the industry. Are people getting sick of social? Is there an element of risk? To find out more read this special feature
MMA: The next big thing for brands
Marcus Foley, managing partner at Tommy, asks how long it will take for mainstream brands to jump on the Mixed Martial Arts bandwagon
Most exciting time ever for search marketers
Andy Heaps, Operations Director at Epiphany shares his views on Search Marketing
Brands should take swift advantage of Google+
Pete Goold, founder and managing director at Punch Communications, takes a look at the commercial benefits of Google+
In this issue we look at some of the latest creative work, including:
Analysis and Agenda
A round-up of the new business news - from pitches and wins to losses and reviews
A look at who has moved where in the marketing and media industries, both client-side and agency
The magazine regularly includes:
In-depth report and analysis, regional and sector, with all the hard hitting facts, stats and trends
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