The Drum Magazine: 16th March 2012
A taster of what's in our latest issue out Friday 16th March
Creative Review:
Generic brand names – Cover story
How do some brands end up synonymous with their product fields, and what legal recourse is there for brands looking to avoid this?
Image credit: Frank Douwes
Social Notworking? – Special Feature
In the latest issue The Drum takes a look at how social media integrates with traditional marketing and offers ten tips for social engagement from the industry. Are people getting sick of social? Is there an element of risk? To find out more read this special feature
Interview with Polydor
The Drum catches up with Polydor senior digital campaign manager Aaron Bogucki to discuss the impact of social media and digital developments on the music industry
Out and About: Podge Lunch
The latest Digital Podge lunch, Stodge Podge, took place in Manchester's Harvey Nichols recently. Here, The Drum takes a look at a few snaps from the day
Knowledge Bank
MMA: The next big thing for brands
Marcus Foley, managing partner at Tommy, asks how long it will take for mainstream brands to jump on the Mixed Martial Arts bandwagon
Most exciting time ever for search marketers
Andy Heaps, Operations Director at Epiphany shares his views on Search Marketing
Brands should take swift advantage of Google+
Pete Goold, founder and managing director at Punch Communications, takes a look at the commercial benefits of Google+
The Works - The latest creative campaigns
In this issue we look at some of the latest creative work, including:
- Silk Pearce’s visual identity for Norfolk & Norwich Festival
- Branding and packaging for wholemeal pizza range Whole Creations, developed by Dirty Design
- Absolut Vodka’s launch of Absolut Elyx
- Graphical House website for Turner nominated artist Nathan Coley
Analysis and Agenda
Retail
- Pleasure behind brand choice
- Five of top 20 ranked meaningful retailers are based in the UK
Advertising
- TV advertising revenue grew to record levels in 2011
- Print media advertising continue to decline
Social Media
- 17% use social networks to discover new TV shows
- Brand messages on social media overwhelm 50%
- Twitter acquires microblog Posterous
- Only half of UK businesses realise they’re liable for social media content
- When social media goes bad
Pitch news
A round-up of the new business news - from pitches and wins to losses and reviews
People news
A look at who has moved where in the marketing and media industries, both client-side and agency
The magazine regularly includes:
In-depth report and analysis, regional and sector, with all the hard hitting facts, stats and trends
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