15 March 2012 - 9:55am | posted by | 0 comments

Costcutter unveils new corporate brand identity of kwiksave stores

Costcutter unveils new corporate brand identity of kwiksave storesCostcutter unveils new corporate brand identity of kwiksave stores

Costcutter has unveiled the corporate brand identity of its new kwiksave convenience stores.

Created in-house, the black and red logo aims to create instant recognisability, with the store set to make its return to the high street next month.

Nick Ivel, chief executive of Costcutter Supermarkets Group, said: “kwiksave is an iconic brand that was a fixture on the high street for many years. Its core proposition was value and this is something that our new format of kwiksave convenience stores will continue to provide.

“The kwiksave brand is very familiar to retailers and customers, and is backed up with the exceptional support service that Costcutter Supermarkets Group is famous for.”

Ian Bishop, Costcutter Supermarkets Group marketing Ddirector, added: “It was important to us to retain elements of the original brand in our new kwiksave convenience stores and develop it into a modern retail proposition, one that customers will immediately identify with.”

Don't miss out... Get your Design news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...