15 March 2012 - 3:07pm | posted by | 0 comments

Confidence in TV advertising on the up

Confidence in TV advertising on the upConfidence in TV advertising on the up

Advertisers are displaying a new found confidence in TV advertising, according to the Worldwide Partners’ Advertising Confidence Index (a network of 89 global advertising agencies.)

The body predicts that its clients will be spending the bulk of their advertising budgets on the medium this year, maintaining its allure in the face of a recent shift toward online platforms.

More surprising is the occupant of third spot, traditional print media, which despite the doomsayers still accounts for a sizeable chunk of total spend – particularly Latin America where it remains in pole position.

Al Moffatt, President and CEO of WPI, comments: “With media commentators long predicting digital will overshadow traditional media such as TV and print, our findings reveal that TV advertising is making a resurgence as brands realise it is still a strong medium for reaching a mass market.”

Agencies worldwide are reporting renewed confidence in new business, registering a positive index of 119 for the next six months – up from 106 in December.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...