15 March 2012 - 3:07pm | posted by | 0 comments

Confidence in TV advertising on the up

Confidence in TV advertising on the upConfidence in TV advertising on the up

Advertisers are displaying a new found confidence in TV advertising, according to the Worldwide Partners’ Advertising Confidence Index (a network of 89 global advertising agencies.)

The body predicts that its clients will be spending the bulk of their advertising budgets on the medium this year, maintaining its allure in the face of a recent shift toward online platforms.

More surprising is the occupant of third spot, traditional print media, which despite the doomsayers still accounts for a sizeable chunk of total spend – particularly Latin America where it remains in pole position.

Al Moffatt, President and CEO of WPI, comments: “With media commentators long predicting digital will overshadow traditional media such as TV and print, our findings reveal that TV advertising is making a resurgence as brands realise it is still a strong medium for reaching a mass market.”

Agencies worldwide are reporting renewed confidence in new business, registering a positive index of 119 for the next six months – up from 106 in December.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...