15 March 2012 - 3:09pm | posted by | 0 comments

Cadbury Dairy Milk creates shop of cards for people to write messages of support to Team GB

Cadbury Dairy Milk creates shop of cards for people to write messages of support to Team GBCadbury Dairy Milk creates shop of cards for people to write messages
Cadbury Dairy Milk creates shop of cards for people to write messages of support to Team GB
Cadbury Dairy Milk creates shop of cards for people to write messages of support to Team GB
Cadbury Dairy Milk creates shop of cards for people to write messages of support to Team GB

Olympic sponsor Cadbury Dairy Milk has created a sweetshop, constructed entirely of Cadbury Dairy Milk postcards, in Covent Garden to get the public to pledge support to UK athletes ahead of the London 2012 Olympic and Paralympic Games.

Cadbury Dairy Milk Postcard packs are in store now until the first week of April 2012, with the public also able to submit messages to the athletes on a dedicated website.

Over 10,000 messages of support have been written on the walls, with TV presenter Kirsty Gallacher acting as shop keeper for the day.

Don't miss out... Get your Marketing news by email

See all specialist newsletters

27 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...