15 March 2012 - 3:09pm | posted by | 0 comments

Cadbury Dairy Milk creates shop of cards for people to write messages of support to Team GB

Cadbury Dairy Milk creates shop of cards for people to write messages of support to Team GBCadbury Dairy Milk creates shop of cards for people to write messages
Cadbury Dairy Milk creates shop of cards for people to write messages of support to Team GB
Cadbury Dairy Milk creates shop of cards for people to write messages of support to Team GB
Cadbury Dairy Milk creates shop of cards for people to write messages of support to Team GB

Olympic sponsor Cadbury Dairy Milk has created a sweetshop, constructed entirely of Cadbury Dairy Milk postcards, in Covent Garden to get the public to pledge support to UK athletes ahead of the London 2012 Olympic and Paralympic Games.

Cadbury Dairy Milk Postcard packs are in store now until the first week of April 2012, with the public also able to submit messages to the athletes on a dedicated website.

Over 10,000 messages of support have been written on the walls, with TV presenter Kirsty Gallacher acting as shop keeper for the day.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...