14 March 2012 - 12:20pm | posted by | 0 comments

PG Tips tops list of UK Facebook brand engagement, but automobile leads as a sector

PG Tips tops list of UK Facebook brand engagement, but automobile leads as a sectorPG Tips tops list of UK Facebook brand engagement, but automobile

Analysis of the top 250 super brands by iProspect has found that PG Tips topped the chart on brand engagement on Facebook in the UK, with 16.31% engagement %, indicating that nearly two in 10 fans had actively responded to a page in the previous seven days.

Bang & Olufsen, Jaguar, Lemsip and Apple took the rest of the top-five spaces in the chart.

‘Engagement’ on Facebook includes likes, comments, responding to a poll or RSVPing.

PG Tips was found to have 1,569 engagements from fans on Valentine’s Day, following a message saying that anyone who ‘liked’ the post would get a Valentine’s surprise – with those who did receiving an e-card from Monkey.

The analysis also showed that automotive (4.96%) and retail (4.90%) brands have the highest level of engagement on their Facebook brand pages – despite technology pages having the most fans, whilst financial services have the lowest engagement rate at 0.64%.

Angus Wood, group director for paid social media at iProspect, said: “Brands are coming to recognise that fan engagement is every bit as important as fan acquisition. ‘It’s easy to go out and buy ‘fans’ with short term competitions and other fan-bait, but if those users never return, and never interact with the brand’s content, it’s not an efficient investment.

“You need users to want to keep coming back to the content – albeit that’s most likely in their own news feed, not on your brand’s page. Pages at the top of the index have understood that Facebook is designed to be about sharing, and have aimed to be social-by-design – giving consumer s content they actively want to be involved in, and share with their friends.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...