Book publishers Penguin has awarded its media planning and buying account to MPG Media Contacts.
Tom Weldon, CEO of Penguin UK, said: “Penguin likes to take the most creative line in its approach to marketing and MPG Media Contacts has already shown a thorough understanding of that. We are very much looking forward to working with them.”
Natasha Murray, head of client services at MPG Media Contacts, added: “We are very excited to be working with such an iconic British heritage brand. We have enjoyed engaging with Penguin throughout this process and we are looking forward to adding real value to their business.”