News
Marketing can change the world

INAUSTIN film asks SXSWers: 'Why are you here?'

Nokia has released a new short film about the SXSW festival, asking attendees at Austin's annual creative shindig just one simple question: 'Why are you here?'

The INAUSTIN film was created by brand experience agency Jack Morton Worldwide, which shot the footage during last year's festival. It was produced by Michael Richards who worked with independent film director David Masters.

Richards said: “We made this film to really get a feeling of what drives people to the SXSW festival. Who they are, why they go, what they are doing there.

"The feedback from the film over the last year has been really positive and most of all, it really gets people excited about going again. It is a festival of ‘do-ers’ unlike any other."

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff