14 March 2012 - 4:42pm | posted by | 1 comment

INAUSTIN film asks SXSWers: 'Why are you here?'

Nokia has released a new short film about the SXSW festival, asking attendees at Austin's annual creative shindig just one simple question: 'Why are you here?'

The INAUSTIN film was created by brand experience agency Jack Morton Worldwide, which shot the footage during last year's festival. It was produced by Michael Richards who worked with independent film director David Masters.

Richards said: “We made this film to really get a feeling of what drives people to the SXSW festival. Who they are, why they go, what they are doing there.

"The feedback from the film over the last year has been really positive and most of all, it really gets people excited about going again. It is a festival of ‘do-ers’ unlike any other."

Comments

14 Mar 2012 - 17:05
Sammyleigh17

Is it not SxSWers?

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...