14 March 2012 - 8:13am | posted by | 0 comments

Aegis targets out-of-home offering with PPI acquisition

Aegis targets out-of-home offering with PPI acquisitionAegis targets out-of-home offering with PPI acquisition

Aegis, a media and digital communications group, has announced that it has completed the purchase of Hungarian Out of Home agency, PPI Central Europe – whose gross assets were valued at 1m euro in 2011.

The move will see PPI rebranded to become part of Posterscope Worldwide as Aegis seek to capitalise on the firms specialism in the central European outdoor market.

Annie Rickard, Global CEO, Posterscope says: “We extend a very warm welcome to PPI and are excited to be bringing Posterscope to Hungary where Out-of-Home plays a central role in advertising. PPI’s innovative methods and extensive experience, knowledge and professionalism are driven by an accomplished management team.

“The new operation will add further strength to our comprehensive European network and bring new client opportunities into play by opening up central Europe.”

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...