14 March 2012 - 8:13am | posted by | 0 comments

Aegis targets out-of-home offering with PPI acquisition

Aegis targets out-of-home offering with PPI acquisitionAegis targets out-of-home offering with PPI acquisition

Aegis, a media and digital communications group, has announced that it has completed the purchase of Hungarian Out of Home agency, PPI Central Europe – whose gross assets were valued at 1m euro in 2011.

The move will see PPI rebranded to become part of Posterscope Worldwide as Aegis seek to capitalise on the firms specialism in the central European outdoor market.

Annie Rickard, Global CEO, Posterscope says: “We extend a very warm welcome to PPI and are excited to be bringing Posterscope to Hungary where Out-of-Home plays a central role in advertising. PPI’s innovative methods and extensive experience, knowledge and professionalism are driven by an accomplished management team.

“The new operation will add further strength to our comprehensive European network and bring new client opportunities into play by opening up central Europe.”

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...