14 March 2012 - 3:34pm | posted by | 1 comment

60% would avoid using NFC with safety and security fears being top reason

60% would avoid using NFC with safety and security fears being top reason60% would avoid using NFC with safety and security fears being top

Most consumers say they are in the dark about near field communications, and 60% would avoid paying for goods and services via their mobile even if they were able, research from VoucherCodes.co.uk has found.

The research also found that 17% are interested, but are worried about the technology working.

The survey of 2,000 British adults found that 36% worry about the security of the technology, with 30% of respondents considering Visa the safest, while Paypal was viewed as the safest by 20% and MasterCard by 18%.

It was found that 55% were not able to name a single mobile payment brand.

Duncan Jennings, co-founder of VoucherCodes.co.uk, said: “Mobile payment systems are a hugely exciting prospect for the retail sector and the possibilities this technology brings in terms of marketing and customer acquisition are limitless. While the adoption of mobile payments is very much dependent on UK retailers investing in NFC enabled point of sales technology, providers of NFC enabled services need to start engaging with consumers to familiarise them with this payment model.

“With NFC and other mobile payment systems still very much on the fringe in the UK, it’s no surprise to learn that most people are confused and a little wary about adopting the technology. However while low levels of awareness are clearly a challenge for service providers, they also represents a massive opportunity for brands to win the trust of consumers and cement their position in this increasingly competitive space.”

VoucherCodes has created an infographic which it holds will clear up NFC for some.

Source: VoucherCodes.co.uk

Comments

15 Mar 2012 - 10:50
pbrow13866's picture

This is a nice info graphic, interesting to see that there is a difference in perceived safety between Mastercard & Visa, I guess with Visa being a bigger player overall and Mastercard being less established in the UK this is could be a driver. I think Visa may eak out a bit more ground later this year, as their NFC app will be the official one used during London 2012 within the Olympic village...

I’m surprised there is no device timeline, as that has been one of the key reasons why we are still to see adoption ramp up, the anticipated iPhone5 which eventually emerged as the Siri enabled iPhone4s would have been a key lever to move this new checkout method forward. You need critical mass of early adopters to make commercial role outs viable... Another thing which may dispel some of the phishing / virus derived concerns are the rise of mobile specific virus protection suites. particularly important for Android (with its less scrutinised app marketplace).

I look forward to reviewing the full version of the Google Wallet API when they choose to expose it to third parties...

Paul Brown Senior Strategy Manager affilinet Ltd

| www.affili.net | www.affilinet-inside.com | twitter.com/affilinetUK

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