Topman is relaunching its music and lifestyle platform, Topman CTRL, following a redesign by Bounce Digital.
The website, which was designed and implemented by Bounce, will be curated by BBc Radio 1 DJ Huw Stephens, who will be joined by monthly guests including Joe Goddard (Hot Chip) and Raf Rundell in their 2 Bears guise.
Content will include exclusive mixes published via Mixcloud, video footage and web TV episodes via YouTube, photos from Instagram or any other types of media shared via Twitter.
Matt Dew, co-founder at Bounce Digital, said: “Brands have traditionally struggled to draw a clear path between destination site and social media, but the new Topman CTRL platform weaves all-important content into a stream that knits the two.
“Working alongside the Topman team, we have developed a solution that offers new models for marketing communications and online entertainment content.”
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