13 March 2012 - 3:01pm | posted by | 0 comments

TheAgency brings Bristol business district to life using augmented reality

TheAgency is using augmented reality technology to bring to life the new Bristol Temple Quarter Enterprise Zone, a 70 hectare development aiming to attract major investment to the city.

Users who point their Aurasma-enabled smartphone at 3D maps can watch three 90-second films on technology, sustainability and creativity.

Each film is designed to highlight the city's culture, quality of life and diversity as well as showing the global technical advancements that can be traced back to their Bristol roots.

Bath based AR specialists MediaGrand, official partners of Aurasma, helped TheAgency bring the concept to fruition by supporting them with development and video streaming services.

It will be deployed at MIPIM, the world's largest retail show attended by more than 20,000 people.

Saman Mansourpour, partner at TheAgency, said: “We always strive to provide an integrated brand experience, and wanted to take every opportunity to bring the Bristol Enterprise Zone to life. Partnering with Aurasma and MediaGrand allowed us to harness this technology and provide our users with a new way to engage the brand.”

Bristol City Council appointed TheAgency to handle the brand and marketing roll-out for the Bristol Temple Quarter Enterprise Zone in February.

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