13 March 2012 - 12:15pm | posted by | 3 comments

Orange’s latest ad campaign promoted by ninjas during Rizzle Kicks gig

Orange’s latest ad campaign promoted by ninjas during Rizzle Kicks gigOrange’s latest ad campaign promoted by ninjas during Rizzle Kicks gig
Orange’s latest ad campaign promoted by ninjas during Rizzle Kicks gig
Orange’s latest ad campaign promoted by ninjas during Rizzle Kicks gig
Orange’s latest ad campaign promoted by ninjas during Rizzle Kicks gig
Orange’s latest ad campaign promoted by ninjas during Rizzle Kicks gig

Orange has supported its latest Swapables TV advertising today with a gig by Brit nominated Rizzle Kicks at London Broadgate, where the Orange ninjas performed on wires.

Film and television stunt specialists Wire Rigs built the 20 foot structure to suspend the team of Orange ninjas and Rizzle Kicks from.

The first Orange ad featuring the ninjas rolled out last month to promote the Panther tariff, and the ninjas will feature across all of Orange’s proposition and service campaigns throughout the year.

The mid-air acrobatics of the ninjas was designed to represent the invisible Orange network behind the scenes, bringing the company’s services to customers.

Spencer McHugh, director of brand at Orange UK, said: “Having our team of magical Ninjas join forces with Rizzle Kicks, helps highlight in a fun and creative way how we like to go that extra mile to give customers more of what they want. It also did a fantastic job of making the daily commute in to work a lot more enjoyable for those in the area.”

Comments

13 Mar 2012 - 22:00
elean13212's picture
2
comments

great entertainment

0
0
13 Mar 2012 - 22:08
elean13212's picture
2
comments

great entertainment

0
0
7 Apr 2012 - 22:12
moret14121's picture
1
comments

Whats the tune for the advert?

0
0

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Directory Latest