Highland Spring is set to launch a new TV ad, created by Story and voiced by Kelly Macdonald.
The ‘full of the joys’ ad featuring woodland animals such as a mole and an owl, will launch next Tuesday and will run for five weeks, supported by national radio, outdoor, PR, digital and social media.
A digital campaign and new website by Whitespace will also form part of the campaign.
Paul Condron, head of brand marketing for Highland Spring said: “Highland Spring is a feel-good drink and we were keen to convey this in our new brand positioning and advertising, while continuing to communicate the importance of our organic land and Scottish provenance. Full of the Joys is a fresh, new direction for the brand that will resonate with a wider consumer audience. The TV ad brings a little joy and will put smiles on faces.”
Dave Mullen, creative director at Story, added: “Highland Spring has the best brand name in the water category, and we were keen to build our positioning around this. Full of the Joys of Highland Spring allows us to move the brand on and communicate in an emotional way as well as talking about the company’s organic and ethical credentials.”