It has to be something for a British ad for Guinness to make it to the coveted Adweek ad of the day spot in the US. But this one for St Patrick's Day did just that - notching up 1.2 million views on You Tube so far.
Adweek says, "Do men of a certain ilk need to be convinced to visit the pub and imbibe prodigious amounts of alcohol on St. Patrick's Day? Not in my experience.
"However, Guinness probably figures it shouldn't take any chances. So, it has rolled out this wonderful spot in Britain just in time for the celebrated Irish holiday/booze fest this Saturday. And it sure treats men like the imbecilic sheep they are."
The spot, from AMV BBDO in London, features the "impressive exploits" of Roy, a border collie sheepdog trained by one Gareth Longrass, says the mag. Only instead of herding sheep, he's charged with rounding up a pack of would-be Guinness drinkers - and does so with great skill!