Google looks to roll out business innovation hub beyond London

Google could be set to look at rolling out its ‘Tech City’ initiative to cities outside of London as it aims to help small businesses develop digitally across the UK.

Speaking at London conference Digital London, Matt Brittin, vice president for Northern & Central Europe for Google discussed the potential growth for small British businesses using online, and highlighted the search engine giant’s seven floor building based in Shoreditch as part of the companies strategy to aid such growth.

While talking about the London campus, Brittin revealed that Google was also working within Liverpool and Wales to help stimulate local economies there through digital growth, and said that he was hoping to announce more cities with similar needs in the future.

Of the London campus, Brittin explained; “We hope to bring in as many start ups and small businesses as possible and help them collaborate and innovate in order to stimulate growth.”

Brittin said that further details would be released about the project in the coming weeks.

He also highlighted the need for investment in high speed broadband and high speed mobile within the UK to aid business and economic growth.

Digital London is taking place at ExCel London over 13-14 March. To coincide with Digital London, the Dadi Awards are now open for entering from today – deadline 1 June.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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