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Google looks to roll out business innovation hub beyond London

Google could be set to look at rolling out its ‘Tech City’ initiative to cities outside of London as it aims to help small businesses develop digitally across the UK.

Speaking at London conference Digital London, Matt Brittin, vice president for Northern & Central Europe for Google discussed the potential growth for small British businesses using online, and highlighted the search engine giant’s seven floor building based in Shoreditch as part of the companies strategy to aid such growth.

While talking about the London campus, Brittin revealed that Google was also working within Liverpool and Wales to help stimulate local economies there through digital growth, and said that he was hoping to announce more cities with similar needs in the future.

Of the London campus, Brittin explained; “We hope to bring in as many start ups and small businesses as possible and help them collaborate and innovate in order to stimulate growth.”

Brittin said that further details would be released about the project in the coming weeks.

He also highlighted the need for investment in high speed broadband and high speed mobile within the UK to aid business and economic growth.

Digital London is taking place at ExCel London over 13-14 March. To coincide with Digital London, the Dadi Awards are now open for entering from today – deadline 1 June.

Related Award

Celebrating and rewarding digital effectiveness and excellence for the last 10 years, The Dadis (The Drum Awards for the Digital Industries) are open globally to anyone who is doing great digital work and producing effective digital strategies.

From apps to public sector campaigns, search to technical innovation, there are a wide range of categories to choose from.  New for 2016 Best use of VR and Paid Media Campaign.

Each year the awards are judges by a panel of digital creatives, strategists and clients all who have extensive experience in the digital industry.

Entry deadline: 3 June 2016
Awards Ceremony: 19 October 2016, The Park Plaza Westminster, London

 
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Katy Thomson

Katy Thomson

Assistant Event Director

katy.thomson@thedrum.com

Featured by The Drum