Dulux names Britain’s ‘most sexually inactive town’… Ipswich
Salvation is at hand for the sex starved residents of Ipswich after Dulux offered to ‘paint the town red’ in a bid improve the sex lives of locals.
Dulux calculate that the average Briton has sex 42 times in any given year, but in Ipswich that figure plummets to a mere 18 times.
To improve Ipswich’s standing the paint brand is conducting ‘a unique social experiment’ to determine whether a lick of red paint can transform a dour bedroom into a boudoir and is supplying complimentary tins of paint to find out.
Hundreds of litres of free red paint are on offer to couples in the area in return for logging any changes to their sexual activity over a month long period.
Letty Edwards, UK Marketing Director of Dulux, comments: "Paint is one of the least expensive ways to transform a room, which in turn creates an emotional effect that can help improve relationships within the home. By transforming people's bedrooms ¬ and analysing the results ¬ we'll be able to show the effect the act decorating can have both aesthetically and emotionally, and remind people just how valuable a newly painted space can be."
TOP TEN TOWNS WHICH HAVE THE LEAST AMOUNT OF SEX A YEAR:
1. Ipswich = 18.1 times
2. Coventry = 18.8 times
3. Cardiff = 25.7 times
4. Derby = 30 times
5. Swindon = 30.8 times
6. Preston = 30.9 times
7. York = 31.6 times
8. Croydon = 32 times
9. Leicester = 32.2 times
10. Southampton = 32.9 times
TOP TEN TOWNS WHICH HAVE THE MOST SEX IN A YEAR:
1. Bradford = 66.5 times
2. Aberdeen = 62.5 times
3. Doncaster = 60.1 times
4. Birmingham = 57.1 times
5. Hull / Warrington = 56.3 times
6. Cambridge = 55.1 times
7. Brighton = 53.1 times
8. Middlesbrough = 52.9 times
9. Wolverhampton = 52 times
10. Belfast = 51.5 times