13 March 2012 - 1:36pm | posted by | 0 comments

Ben & Jerry’s renames flavour in support of UK gay marriage plans

Ben & Jerry’s renames flavour in support of UK gay marriage plansBen & Jerry’s renames flavour in support of UK gay marriage plans

Ice-cream maker Ben & Jerry’s is showing its support of gay marriage by renaming flavour 'Oh! My! Apple Pie!' as 'Apple-y ever after', ahead of plans to legalise gay marriage being discussed by the UK Government next week.

Ben & Jerry’s has partnered with charity Stonewall as part of its campaign, and has unveiled a webpage which allows people who believe in equality in marriage to send off a letter to their local MP.

Ilaria Ida, Ben & Jerry’s European social mission manager, said: “This is a proud day for Ben & Jerry’s when we can show our support for a cause that’s at the core of our values.”

The company has also set up an app on Facebook where people can ‘marry’ someone of the same gender for the chance to win a tub of their favourite flavour of ice-cream.

Laura Doughty, Stonewall deputy chief executive ,said: “We’re truly moved by Ben and Jerry’s support for equal marriage in Britain. All people want is to call their long-term relationship by the same name as everyone else. Our strong advice to those who disapprove of same-sex marriage is just not to get married to someone of the same sex.”

In 2009, Ben & Jerry’s renamed flavour ‘Chubby Hubby’ to ‘Hubby Hubby’ in support of gay marriage legalisation in Vermont.

However, as the Fagburn blog points out, despite the image of the 'Apple-y ever after' tub which Ben & Jerry's has posted, the ice-cream will only be available in scoop format.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Generating Coverage is Plain Sailing for Cruise Nation

27/01/2015
The Rooster team has continued to generate high levels of...

Dave and XFM

27/01/2015
Challenge Promote Dave owned content by extending the reach...

RSA – Accident & Health travel app development

23/01/2015
The app is used by RSA business travel customers and is...

Tennent’s Hee Haw - brand and packaging design

22/01/2015
The Brief Tennent’s Lager tasked 999 with creating the...

GEARS OF WAR 3

21/01/2015
Xbox asked for a social campaign that would create buzz and...