12 March 2012 - 3:39pm | posted by | 0 comments

Bacardi toasts 150 years with short films

Bacardi has created three short films to celebrate its 150-year anniversary.

The films use a live freeze-frame technique as they tell the story of the rum brand's history - from how it enticed Americans to Cuba during prohibition to how its bat logo evolved.

They were produced by Johannes Leonardo in collaboration with Partizan, and AB/CD/CD.

Frank Mertens, Bacardi's global content and communications director, said: "The challenge we face is to tell our stories without giving a history lesson.

"For that reason, we chose a concept that brings to life our stories in a way that is true to our personality and captures the spirit of the legendary parties we’ve been hosting for decades."

The films will run on Bacardi's Facebook page and YouTube channels.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Invitations With Gravitas

29/01/2015
Denmore Press - Prestigious Invites & Bespoke Envelopes...

The Dogs Trust relaunch with a responsive website!

29/01/2015
The challenge Dogs Trust, the largest dog welfare charity...

Responsive Website for B2B publisher Incisive Media

28/01/2015
How do you bring a major B2B publishing firm’s website into...

The Launch of the New Generation Hyundai i20

28/01/2015
The start of 2015 marked the launch of the New Generation...

Generating Coverage is Plain Sailing for Cruise Nation

27/01/2015
The Rooster team has continued to generate high levels of...