12 March 2012 - 3:39pm | posted by | 0 comments

Bacardi toasts 150 years with short films

Bacardi has created three short films to celebrate its 150-year anniversary.

The films use a live freeze-frame technique as they tell the story of the rum brand's history - from how it enticed Americans to Cuba during prohibition to how its bat logo evolved.

They were produced by Johannes Leonardo in collaboration with Partizan, and AB/CD/CD.

Frank Mertens, Bacardi's global content and communications director, said: "The challenge we face is to tell our stories without giving a history lesson.

"For that reason, we chose a concept that brings to life our stories in a way that is true to our personality and captures the spirit of the legendary parties we’ve been hosting for decades."

The films will run on Bacardi's Facebook page and YouTube channels.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Twitter #snowpixel Challenge

23/09/2014
Last Christmas, We Love Digital invented an entirely new...

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...