Print Media Advertising set to continue to decline through 2013 predicts Enders Analysis
Print media advertising is set to continue to decline by around 4% this year, while national display advertising is expect to remain flat and worsen next year, Enders Analysis has predicted. The research firm has predicted the continued decline of print advertising this year and next. “Print media is not out of the structural woods, and even relatively small revenue contraction will amplify pain as the opportunities for further streamlining fixed-cost physical distribution operations are realistically diminishing,” Enders Analysis has said. “Digital is a greater challenge for paper than for screen media, as consumer and advertiser demand continues to weaken, yet publishers struggle to generate the killer service solution to stimulate scale revenue online,” it added.