9 March 2012 - 3:14pm | posted by | 0 comments

Print Media Advertising set to continue to decline through 2013 predicts Enders Analysis

Print Media Advertising set to continue to decline through 2013 predicts Enders AnalysisPrint Media Advertising set to continue to decline through 2013

Print media advertising is set to continue to decline by around 4% this year, while national display advertising is expect to remain flat and worsen next year, Enders Analysis has predicted.

The research firm has predicted the continued decline of print advertising this year and next.

“Print media is not out of the structural woods, and even relatively small revenue contraction will amplify pain as the opportunities for further streamlining fixed-cost physical distribution operations are realistically diminishing,” Enders Analysis has said.

“Digital is a greater challenge for paper than for screen media, as consumer and advertiser demand continues to weaken, yet publishers struggle to generate the killer service solution to stimulate scale revenue online,” it added.

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...