9 March 2012 - 4:47pm | posted by | 0 comments

PDSA rolls out direct mail campaign with Watson Phillips Norman

PDSA rolls out direct mail campaign with Watson Phillips NormanPDSA rolls out direct mail campaign with Watson Phillips Norman

PDSA is launching its 2012 Marathon Appeal with a direct mail campaign created by Watson Phillips Norman, asking more than 100,000 PDSA supporters and regular donors to sponsor PDSA vet Ian Jones in the Virgin London Marathon.

The direct mail campaign uses images of Jones and his dog Alfie training, asking supporters to follow his progress via text updates, twitter or Facebook.

Gary Humphreys, head of direct marketing at PDSA, said: “The role of the Marathon Appeal is to solicit a one-off cash donation from supporters. We know pet owners hold animal welfare very close to their hearts so we needed to create a compelling pack with an emotive message, but also a happy ending, to encourage them to sponsor life-saving vets like Ian.”

Gail Cookson, strategy partner at WPN, added: “The twin propositions of this campaign are designed to appeal to pet owners by resonating with their own experiences of caring for animals. The stories of Max, Alfie and Ian Jones serve to highlight the challenges PDSA overcomes every day to care for ailing pets and to give as many as possible a happy ending.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...