9 March 2012 - 1:27pm | posted by | 0 comments

39% of Brits say they follow world news ‘a lot’, but only 11% admit to following celebrity gossip

39% of Brits say they follow world news ‘a lot’, but only 11% admit to following celebrity gossip39% of Brits say they follow world news ‘a lot’, but only 11% admit to

Research from Mintel has found that 39% of Brits say they follow world and economy news ‘a lot’ – but only 11% say the same about celebrity gossip.

It was found that 48% claim that they do not follow celebrity news at all, with only 8% of men and 14% of women saying they pay a lot of attention to this area.

George Zaborowski, senior financial services analyst at Mintel, said: “Media engagement in world news and the economy by UK adults is high. The large majority are likely to at least be aware of what is generally going on in regard to most major news stories. The high degree of attention being paid to topics such as world news and the economy is particularly impressive.”

News image via Shutterstock

Don't miss out... Get your Media news by email

See all specialist newsletters

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...