Shepherd of Sweden appoints Apples & Pears Marketing for UK PR

Footwear brand Shepherd of Sweden has appointed Apples & Pears Marketing to handle its UK PR.

The Nottingham based PR agency has been briefed to promote its official launch and operate a full press office service for the sheepskin footwear brand.

Cathy Bramley, managing director at Apples & Pears Marketing, said: “We couldn’t ask for a better start to 2012 and are very excited to be working with Shepherd and to have been given the opportunity to showcase such a wonderful brand to the UK.”