8 March 2012 - 1:52pm | posted by | 1 comment

Origin tasked with campaign against Cannabis Farming by Merseyside Police

Origin tasked with campaign against Cannabis Farming by Merseyside PoliceOrigin tasked with campaign against Cannabis Farming by Merseyside

A campaign against cannabis farming has been commissioned by Merseyside Police, having tasked Origin Creative with its development.

The campaign aims to focus on the harm and social consequences through cannabis farmking, and will run for a period of six months through activity such as online video and guerrilla in order to recruit citizens to inform the police and report any farms in their communities.

A high street pop-up shop will begin the activity, to grow awareness of the issue.

Matt Casey creative director for Origin, commented: "Many people think cannabis is something of a danger-free drug and if they consider harmful consequences it will be the damage to the physical or mental health of the users. We're asking the public to think about other nasty side effects - like contributing to gangs that fund prostitution and people trafficking or the other ways in which such farms spoil communities."

The campaign is part of Operation Broadley which will bring together North West forces working in partnership to combat the problem.

Comments

16 Mar 2012 - 13:27
jenny13451's picture

there is an alternative way to combat the negative effects drugs have on communities. the decriminalisation of drugs such as cannabis will solve allot of problems for the police. It can be safetly regulated and controlled. No gangs on the streets. And also taxation of drugs can hold a wealth of benefits to the governments financial situation.

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