Oreo celebrates 100 years with campaign to celebrate ‘the kid inside’

Kraft Foods’ Oreo brand is promoting its 100th birthday with a global campaign by Draftfcb New York and Paris to celebrate ‘the kid inside’.

As well as a TV ad, the campaign consists of several print ads looking at inventions and events that Oreo was around for, including the first step on the moon, the invention of the yo-yo, and the birth of Pac-Man.

John Campbell, Draftfcb worldwide director on the Kraft Foods account, said: “The idea of Oreo moments becomes more and more relevant now. The time was right to amp that up and play it even harder than we have been.”